A small taste. A big adventure ahead.
Try our complete Premium Puppy chicken recipe before choosing a full-size bag. This 300g sample is a handy way to try the taste and texture.
- 30% chicken meal, with 30% protein and 18% fat
- Wheat gluten free recipe
- Approx. 10mm mini kibble, served dry or lightly moistened
- Added vitamins and minerals for healthy development
Ready for regular feeding? Choose the 2kg bag or 10kg bag.
Why choose Premium Puppy?
From the first walk to a day of exploring, growing puppies need food that keeps pace. Our recipe brings together 30% chicken meal, rice, linseed and brewers yeast in a small kibble, with added vitamins and minerals to support healthy development.
It provides 402 kcal per 100g. The recipe also contains maize, fish meal and milk powder, so check the ingredients if your puppy has a known food sensitivity.
Ingredients & nutrition
Composition
Chicken Meal (30%), Rice, Chicken Stock, Maize, Brewers Yeast, Maize Gluten, Beet Pulp, Fish Meal, Linseed, Milk Powder, Minerals, Chicken Digest, L-Carnitine, Yucca Extract.
Analytical Constituents
- Crude Protein: 30%
- Crude Oils & Fats: 18%
- Crude Fibre: 2%
- Crude Ash: 9%
Nutritional Additives (per kg)
- Vitamin A: 26,000 IU
- Vitamin D3: 2,660 IU
- Vitamin E: 154 mg
Trace Elements (per kg)
- Iron (as ferrous sulphate monohydrate): 133 mg
- Copper (as copper sulphate pentahydrate): 28 mg
- Manganese (as manganese sulphate monohydrate): 94 mg
- Zinc (as zinc sulphate monohydrate): 278 mg
- Calcium iodate: 1.6 mg
- Sodium selenite: 0.55 mg
Antioxidants
Natural mixed tocopherols.
Energy
402 kcal per 100 g
Storage & handling
Store in a cool, dry place away from direct sunlight. Once opened, keep the food in an airtight container to help maintain freshness. Wash your hands after handling and keep bowls clean.
Feeding & switching guide
A taste trial, not a full transition. Introduce a small amount alongside your puppy’s usual food. A 300g sample may not provide enough food for a gradual diet change or to assess longer-term suitability.
Puppy Feeding Guide
Your puppy’s daily feeding amount depends on both their age and their expected adult weight. Use the guide below as a starting point and adjust the amount fed according to your puppy’s activity level, body condition and individual needs.
| Puppy age | Expected adult weight | ||||||
|---|---|---|---|---|---|---|---|
| 1kg | 5kg | 10kg | 15kg | 20kg | 30kg | 40kg+ | |
| Daily allowance | |||||||
| 1 month | 22g | 48g | 80g | 64g | 80g | 87g | 108g |
| 2 months | 36g | 78g | 131g | 128g | 159g | 182g | 226g |
| 3 months | 38g | 108g | 183g | 187g | 232g | 277g | 344g |
| 4 months | 35g | 115g | 193g | 243g | 302g | 349g | 433g |
| 5 months | 37g | 133g | 223g | 240g | 298g | 429g | 532g |
| 6 months | 37g | 116g | 195g | 273g | 339g | 409g | 508g |
| 7 months | — | 123g | 208g | 308g | 382g | 460g | 570g |
| 8 months | — | 125g | 211g | 271g | 336g | 503g | 624g |
| 9 months | — | — | — | 284g | 352g | 433g | 537g |
| 10 months | — | — | — | 286g | 354g | 462g | 574g |
| 11 months | — | — | — | — | — | 477g | 592g |
| 12 months | — | — | — | — | — | 480g | 596g |
Please note: The weight columns refer to your puppy’s expected adult weight, not their current weight. This feeding guide is a guideline only. Adjust feeding amounts according to your puppy’s age, activity level and condition, and always ensure fresh drinking water is available.
Serving and switching
Serve dry or lightly moistened, with fresh drinking water always available. Introduce a new food gradually over several days, increasing the new food while reducing the old.
The table gives a daily total, to be divided between meals. Use your puppy’s age and expected adult weight, then adjust to their condition and individual needs. Swipe the table sideways on smaller screens to see every weight column.
What will regular feeding cost?
Daily feeding cost using the 10kg bag
Puppies have different feeding requirements depending on their age and expected adult weight. Based on our recommended puppy feeding guide and our 10kg bag price of £52.99, the table below shows the approximate daily feeding cost.
| Puppy age | Expected adult weight | ||||||
|---|---|---|---|---|---|---|---|
| 1kg | 5kg | 10kg | 15kg | 20kg | 30kg | 40kg+ | |
| 1 month | £0.12 | £0.25 | £0.42 | £0.34 | £0.42 | £0.46 | £0.57 |
| 2 months | £0.19 | £0.41 | £0.69 | £0.68 | £0.84 | £0.96 | £1.20 |
| 3 months | £0.20 | £0.57 | £0.97 | £0.99 | £1.23 | £1.47 | £1.82 |
| 4 months | £0.19 | £0.61 | £1.02 | £1.29 | £1.60 | £1.85 | £2.29 |
| 5 months | £0.20 | £0.70 | £1.18 | £1.27 | £1.58 | £2.27 | £2.82 |
| 6 months | £0.20 | £0.61 | £1.03 | £1.45 | £1.80 | £2.17 | £2.69 |
| 7 months | — | £0.65 | £1.10 | £1.63 | £2.02 | £2.44 | £3.02 |
| 8 months | — | £0.66 | £1.12 | £1.44 | £1.78 | £2.67 | £3.31 |
| 9 months | — | — | — | £1.50 | £1.87 | £2.29 | £2.85 |
| 10 months | — | — | — | £1.52 | £1.88 | £2.45 | £3.04 |
| 11 months | — | — | — | — | — | £2.53 | £3.14 |
| 12 months | — | — | — | — | — | £2.54 | £3.16 |
How we calculate the cost: Prices are based on the recommended daily feeding quantities and our 10kg bag price of £52.99. The weight headings refer to your puppy’s expected adult weight, not their current weight. Feeding requirements are a guide only and should be adjusted according to your puppy’s age, activity level, body condition and individual needs.
These costs are based on regular feeding from the 10kg bag, not the sample price. Shop the 10kg bag.
Based on the one-time bag price before discounts and excluding any delivery charge. Swipe the table sideways on smaller screens to see every expected adult weight.
