Privacy Policy
Effective Date: October 2025
Company Name: Country Pursuit (a trading name of Judge’s Choice Petfood Ltd)
Registered Office: Delta House, 16 Bridge Road, Haywards Heath, West Sussex, RH16 1UA, United Kingdom
Company Number: 03910679
ICO Registration: ZA329295
Email: info@countrypursuit.co.uk
Telephone: +44 (0)330 124 8232
1. Consent
This website and its content are owned by Judge’s Choice Petfood Ltd, trading as Country Pursuit (“Company”, “we”, “us”). The term “you” refers to the user or viewer of our website (the “Website”).
This Privacy Policy explains how we collect, use, store, and share your personal information (“Personal Data”) when you use our Website or otherwise interact with us.
By using our Website, subscribing to our newsletter, or purchasing products, you consent to this Privacy Policy. We may update this Policy from time to time; any material changes will be communicated via email or through a prominent notice on our Website.
2. Information We May Collect
We collect Personal Data to provide you with the best possible experience. This may include:
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Identity Data: Name, title, and other identifying information.
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Contact Data: Email address, telephone number, and postal address.
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Payment Data: Billing address, payment card details, and transaction information.
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Communication Data: Records of correspondence with us, including contact form submissions and customer service communications (which may be recorded for training and monitoring purposes).
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Marketing and Preferences Data: Your preferences in receiving marketing communications from us.
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Technical Data: IP address, browser type, device information, and Website usage analytics.
Providing this data is voluntary; however, without it we may be unable to fulfil your order or respond to your enquiry.
3. How We Collect Your Data
We may collect your Personal Data through:
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Direct interactions: Placing an order, creating an account, signing up to our newsletter, or completing a form.
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Automated technologies: Cookies and analytics tracking tools.
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Third parties: Payment processors, advertising platforms, or affiliate partners.
4. Cookies and Analytics
Our Website uses cookies and similar technologies to enhance user experience, analyse performance, and support marketing activities.
You can manage or disable cookies through your browser settings; however, some parts of the Website may not function correctly without them.
We use tools such as Google Analytics and Meta Pixel to understand how visitors use our Website. These tools may collect anonymised data including IP address, pages viewed, and time spent on the site.
For more information, please see our Cookie Policy.
5. How We Use Your Information
We use your Personal Data to:
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Process and deliver your orders.
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Manage payments, refunds, and customer accounts.
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Respond to enquiries and provide customer support.
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Send marketing communications and offers (where you have opted in or where we have a legitimate interest).
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Improve our Website, products, and services.
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Comply with legal obligations and prevent fraud.
We process Personal Data under one or more of the following lawful bases: contractual necessity, consent, legitimate interest, and legal compliance.
6. Sharing Your Data
We only share your Personal Data with trusted third parties, including:
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Payment processors (e.g. Shopify Payments, PayPal).
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Delivery partners (e.g. Royal Mail, DPD, Evri).
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Marketing and communications platforms (e.g. Omnisend, Meta, Google Ads).
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IT and hosting providers supporting our Website and systems.
All third parties are required to keep your Personal Data secure and to process it in accordance with UK GDPR. We do not sell or rent your Personal Data.
7. Data Retention
We retain Personal Data only for as long as necessary to fulfil the purposes for which it was collected, including meeting legal, accounting, and reporting requirements.
Certain records (such as transaction data) must be retained for up to six years to comply with tax and audit obligations.
8. Your Rights
Under the UK General Data Protection Regulation (UK GDPR), you have the right to:
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Access your Personal Data.
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Request correction of inaccurate or incomplete data.
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Request erasure of your Personal Data (“right to be forgotten”).
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Object to or restrict processing of your data.
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Withdraw consent for marketing communications at any time.
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Request data portability.
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Lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk.
To exercise any of these rights, please contact us at info@countrypursuit.co.uk.
9. Marketing and Communications
We may send you marketing communications if you have:
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Opted in to receive them, or
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Purchased from us previously and have not opted out.
You can unsubscribe at any time using the link in our emails or by contacting info@countrypursuit.co.uk.
We will never send misleading communications or share your contact details with third parties for their own marketing purposes.
10. Security
We implement appropriate technical and organisational measures to protect your Personal Data from unauthorised access, loss, misuse, or disclosure.
While we take all reasonable steps to safeguard your data, no method of online transmission is completely secure. In the event of a data breach, we will notify affected individuals and the ICO where legally required.
11. Third-Party Links
Our Website may contain links to third-party websites. We are not responsible for the content or privacy practices of those websites. Please review their privacy policies before providing any Personal Data.
12. Children’s Privacy
Our Website is intended for users aged 18 and over. We do not knowingly collect Personal Data from children. If you believe a child has provided us with Personal Data, please contact us immediately so we can remove it.
13. Changes to This Policy
We may update this Privacy Policy from time to time. Any updates will be posted on this page with a revised “Effective Date.” Significant changes will be highlighted on the Website or communicated via email where appropriate.
14. Contact Us
If you have any questions about this Privacy Policy or how we handle your Personal Data, please contact:
Country Pursuit
(a trading name of Judge’s Choice Petfood Ltd)
Email: info@countrypursuit.co.uk
Telephone: 0330 124 8232
Postal Address: Delta House, 16 Bridge Road, Haywards Heath, West Sussex, RH16 1UA, United Kingdom
